裂变增长时代终结 在线教育的流量新洼地在哪儿
  新闻资讯    |      2019.05.17    |     人气:13    |    标签:

  QIANJIRI,WEIXINGUANFANGFABU《GUANYULIYOUFENXIANGPENGYOUQUANDAKADECHULIGONGGAO》,WEIWEIXINSHENGTAIXIA“PENGYOUQUAN”LIULIANGZHENDIDEYUNYINGDASHANGJINGSHILING,DUIYUQIYEERYAN,ZHEIYIWEIZHEGUOWANG“LIEBIANSHIYINGXIAO”YINLIUFANGSHIDESHIWEI。PENGYOUQUANLIULIANGHONGLIYIGUO,ERHUOKECHENGBENGAOJUBUXIA,ZAIXIANJIAOYUJIPOKEQIUZHEXINDELIULIANGWADI。

  LIULIANGYUELAIYUEGUI,YIJINGSHIZAIXIANJIAOYUXINGYEDEPUBIANGONGSHI。2020NIANMINBANJIAOYUDEZONGTIGUIMOYUJIDA3.36WANYIYUAN,NIANJUNFUHEZENGZHANGLVCHAOGUO10%,JIAOYUSHICHANG、YONGHUGUIMOFAZHANQIANLIJUDA。RANER,BANSUIYUEHUOYONGHUZENGZHANGZHUJIANFANGHUAN,XIANSHI,JINNIAN1JIDUZHENGTIMAUZENGZHANGZHIYOU762WAN,XIANGBIQUNIANTONGQIZENGFUXIAJIANG300YUWAN,3YUEFENTONGBIZENGSUGENGSHISHOUCIDIEPOLE4%,YUJIWEILAIZENGSUJIANGZHUBUJIANGDI。XIANSHANGLIULIANGZENGSUDEFANGHUAN,DUIZAIXIANJIAOYUQIYEERYAN,YIWEIZHELIULIANGZUOWEIXIQUEZIYUANDEQIANGDUOJIANGYUEFAJILIE,XIANSHANGHUOKECHENGBENGAOQI。

  MOUK12XIANSHANGYINGYUYENEIRENSHIBIAOSHI,2018NIAN,ZHENGGEXINGYEDEXIANSHANGZHUANHUALVPINGJUNWEI10%-15%,GEJIADEHUOQULIULIANGDEWANFAQUTONG,YONGHUZHUJIANPIBEI。“RUHEHUODEGENGDUO、GENGBIANYIDEXIANSHANGYOUZHILIULIANG”YIJINGSHIYENEINANTI。BUGUO,JINGGUODIAOYANWOMENFAXIANSHICHANGSHANGYIJINGCHUXIANLEYIXIEXINDELIULIANGWANFA,YOUDESHIZAIXIANYOUZHENDIGAIJINYUNYINGFANGFA,YOUDESHIQIYONGXINPINGTAIXINQUDAO,XIAMIANWOMENJIANDANPANDIANYIXIA。

精选十码期期准  1.SHEQUN:CHENGWEI“BIAOPEI”HOU,XUYAOJINGXIHUAYUNYING

  WEIXINYIRANSHILIULIANGZHONGDI,SUIRANMUQIANGERENHAOXINGCHENGDE“SIYULIULIANG”YU“PENGYOUQUAN”JIANGCHENGWEILIULIANGYUNYINGDEJINQU,DAN“WEIXINQUN”WEIDAIBIAODESHEQUNHAICUNZAIYIDINGKONGJIAN。SHEQUNWANFAZAIGUOWANGJINIANJIANJIHUCHENGWEIXIANSHANGJIAOYUXIYINLIULIANGDEBIAOPEI,DANYEYINWEIYICHENG“BIAOPEI”,QIZHUANHUALVYERIJIANZOUDI,MUQIANSHEQUNZHUANHUALVPUBIANZAIXINGYEPINGJUNXIANDE10%-20%,DANSHIWOMENFAXIANBUFENYUNYINGJINGXIHUAJIAOGAODESHEQUN,TEBIESHIJIWEIZHUZHONGSHEQUNYUNYINGDEZHIYEJINENGLEIKECHENG(QIDANJIAJIAODI,JUECECHENGBENDI,XIANSHANGSHEQUNSHIZUIZHONGYAODEHUOKEZHUANHUAQUDAOZHIYI),ZHUANHUALVNENGDADAO20%-30%。

  XIAMIANYILIANGGESHEQUNDEYINDAOGOUMAISHIJIWEILI:

  JINRUMOUZHIYEJINENGKEDESHEQUNHOU,KEYIKANDAOBUDUANYOUYONGHUZIXUNKECHENG,QUNNEIXIAOZHUSHOUBUDUANHUIDA。DANGRANZIXUNDEYONGHUKENENGYOU“TUOER”,QUNNEIXIAOZHUSHOUYEKENENGSHIQUNYUNYINGGONGJUTIGONGDEJIQIREN,DANZHEIZHONGZHIGUANDERENAOCHANGMIANQUESHIHUIBUDUANCIJIRENDEGOUMAICHONGDONG。XUNWENJIESHUZHIHOU,QUNNEIXIAOZHUSHOUFAQIFUKUANRECHAO,CONGFABUGOUMAILIANJIE、PAIDUIBAOMING、PAIDUISHAIFUKUANJIETU,BUDUANBAQUNLIDEMAIKEFENWEITUIDEYUELAIYUEGAO,RANGMEIGEWEIGUANZHEXINYANGYANG,YOUXIAOLADONGLEFUFEIZHUANHUA。

精选十码期期准  ERDUIBI,ZAILINGYIGESHAOERYINGYUKECHENGSHEQUN,RUQUNHOUCANJIAMOUGEXIAOYOUXIHUODAKA,ZHONGJIANOUYOUKECHENGZIXUN,HUODONGJIESHUHOU,QUNLIWURENHEHUATIZHANKAI。QUNNEIXIAOZHUSHOUYEMEIYOUSHAIXUANYONGHUJINXINGSHENDUYUNYING,BIZHEZAIQUNLIJIJIHUIDAWENTI、CANYUHUODONG,DANCONGWEISHOUDAOJIARUXIAOQUNDEYAOQING。ZHEIYANGMEIYOULIANGHAODEYUNYINGGUIHUAYUZHUANHUAHUANJIESHEZHIDEQUN,JISHIHOUQIBUHUIJIESAN,SIHUCHULEGUANGGAOFABUZHIWAI,BIEWUTAYONG。

精选十码期期准  SUOYI,ZAISHEQUNZHEIPIAN“HONGHAI”LI,TIGAOLIULIANGXINGJIABIYAOZHONGSHISHEQUNCHANPINHUASHEJI,JIEJIANCHANPINSIWEI,BUDUANJIANXIAOSHEQUNYUNYINGDEKELIDU,YOUHUAYONGHUSHEQUNLUJINGDEMEIYIHUAN,CONGYONGHUJIAODUCHUFA,JIEJUEYONGHUGUANXINDEWENTI,BINGZAIGUOCHENGZHONGDIAODONGYONGHUDEQINGXUZHUANGTAI,ZAISHEQUNZHUYAOGONGNENGJIESHUHOU,LIYONGHAOYURE,ZUIDAHUAMEIGESHEQUNDEJIAZHI。

精选十码期期准  2.DOUYIN:SHENGJIBOBODELIULIANGCHI

精选十码期期准  2018NIANDUANSHIPINYONGHUGUIMODA5.01YIREN,QIZHONG,TOUBUAPPDOUYINSHANGXIANBUDAOSANNIAN,YONGHURIHUOCHAO1.5YI,YUEHUOCHAO3YI,QIZHONG26-35SUIDENVXINGYONGHUZHAN26.7%,GUONEISANSIXIANCHENGSHIJIQITADIQUYONGHUZHAN54%,YI1FENZHONGYINEIDEDUANSHIPINWEIZHU。

  MUQIAN,DOUYINCHANGYONGDEGUANGGAOXINGSHIYOUGUANFANGDEKAIPINGYEGUANGGAO、XINXILIUGUANGGAO、YONGHUZHANGHUFABUDECHANPINTUIJIANSHIPIN。MOUYENEIRENSHIBIAOSHI,MUQIANKAIPINGYEGUANGGAODEXINGJIABIBUWENDING,BUJIANYITOUFANG。

  SHOUXIANWOMENTANTANZIJIANZHANGHAOCHENDIANSIYULIULIANG。

精选十码期期准  DOUYINSHANGJIAOYULEIZHANGHAOMINGMUZHONGDUO,QINZIJIATINGJIAOYU、ZHIYEJIAOYU、ZHISHIFUFEIDENGJIAOYUCHANPINZHANGHAOXIANGDUIQITAPINLEIERYAN,YUNYINGCHENGSHUDUGENGGAO。JIAOYUCHANPINZIJIANDOUYINZHANGHAOFABUCHANPINTUIJIANSHIPIN,XUYAOJIEHEDOUYINDUANSHIPINDEXINGSHIYUYONGHUTEXING,WEIRAOZISHENCHANPIN,XUANZEYIYUDUANSHIPINCHENGXIAN、QIEYUJIAOYULEDESHIPINSHIYIGEZHONGDIAN。

  ZUIJIN,ZAIA5XINSHANG,DUIBIYIGEYUERLEIDOUYINZHANGHAOHEYIGEGAOXIAOLEIZHANGHAODEGUAPAIJIESHAOHECHUSHOUJIAGE:

精选十码期期准  ZHISUOYICHUSHOUJIAGECHAJURUCIDA,ZHUYAOJIYUSUOFANEIRONGSHIFOULIYUSHANGYEBIANXIAN,ZHEIFANYINGCHUJIAOYUNEIRONGZAIDOUYINPINGTAIDEJUDAQIANLI。

精选十码期期准  LINGYIZHONGZEJIYUYANQIUJINGJI,JIANDANERYAN“ZHUIREDIAN”。ZHEIZHAOSHIYONGYUGELEIMEITIPINGTAI,DANJIYUDOUYINDESUANFATUIJIANJIZHI,RUGUOSHIPINNEIRONGNENGYIFANGMIANJIEHEZISHENCHANPIN,TONGSHI“CAIZHONG”DANGXIAREDIANDEHUA,JIUYOUKENENGDEDAOLAIZIPINGTAIDEFENFALIULIANG。BIRU,MOUYUWENJIAOYUZHANGHAOZAIGEQU《SHENGPIZI》DARESHIQI,JIANGQIHEYUWENJIEHE,JIAOSHOUGEQUZHONGSHENGPIZIDEJUTIXIEFA,YOUTONGGUOGEQUDEXINGSHIJINXINGYUWENZHISHIDESHUCHU,JIEZOUQINGKUAI,CHENGGONGDAZAOBAOKUANSHIPIN。

  (MOUYUWENJIAOYUZHANGHAOREMENSHIPIN,DIANZANLIANG74.6W)

  ZIJIANZHANGHAODENEIRONGBIANXIANCHANGJIANFANGSHI,SHIZAISHIPINHUOZHEZHUYEZHONG,TIANJIACHANPINDEGOUMAILIANJIE,HUOZHEZAIPINGLUNQULIUXIAWEIXINHAODENGLIANXIFANGSHI,BALIULIANGZHUANBIANCHENGJIAOYILIANG。

  CHULEZIJIANZHANGHAO,DOUYINXINXILIUGUANGGAOYEDUIPINPAIDELIULIANGHUOQU、YOUQISHITIGAOAPPXIAZAILIANG,YOUYIDINGBANGZHU,MUQIANXUDUOZAIXIANJIAOYUGONGSIDOUCENGTOUFANGGUODOUYINGUANGGAO,QIZHONGMOUSHIYONGDE“SHIPINGUANGGAO+YINDAOSONGDIJIAKECHENG+LIBAO“DEXINGSHI,HUODELEXIANGDUIBUCUODEZHUANHUAXIAOGUO。

  LINGYIFANGMIAN,DUIYUZAIXIANJIAOYUQIYEDETUIGUANG,DOUYINYECUNZAIYIXIEBIDUAN。

  SHOUXIAN,YONGHUFUFEIDELUJINGJIAOZHANG,MUQIANZHINENGTIAOZHUANAPPXIAZAILIANJIEHUOTIAOZHUANDIANPULIANJIE。

精选十码期期准  QICI,XIANGDANGYIBUFENDOUYINYONGHUSHI2-5XIANCHENGSHIDE90HOU,CHUWEIRENFUMU,JIAOYUXIAOFEIDEKAOLVZHOUQIBIJIAOZHANG,ERJIAOYUXIAOFEICHENMEICHENGBENYOUFEICHANGGAO,DUANSHIPINXINGSHIDE“DUANPINKUAI”,SHIDEDOUYINDUIYUGAOFUFEIDEKECHENGCHANPINERYAN,QIDAODEGENGDUOSHIPINPAIXUANCHUANZUOYONGERFEIZHIJIEDEXIAOSHOUZHUANHUA。JULEJIE,YIJIAHOUQIDEGAODANJIACHANPINZAIXIANJIAOYUJIGOUJIUZAIDOUYINXIALEDAGONGFU,DANZUIZHONGSHAYUERGUI。

  SUOYI,XIANGDUIDIJIADE、JUECECHENGBENDIDEKECHENG,ZAIDOUYINDEZHUANHUAXIAOLVSHIGENGGAODE。BIRUMOUCAISHANGKECHENG,ZAIDOUYINSHANGJIANGJIEJIANDANSHIYONGDELICAIXIAOZHISHI,DAOXIANGXIAOSHOUJISHIYUANDEKECHENGCHANPIN;YIJIQIANWENTIJIDEQINGLIANGJIDEYUERQINZI、ZHISHIFUFEILEIKECHENG,DOUZAIDOUYINSHOUXIAOBUCUO。ERWEILAI,BANSUIBUFENZAIXIANJIAOYUCHANPINZOUXIANGPUHUIYUDIJIA,DOUYINHUOXUYOUYITIANHUICHENGWEIZAIXIANJIAOYUGENGHAODELIULIANGQUDAO。

  3.QIANLIGU:?

  XIAOHONGSHUZUICHUYIMEIZHUANG“ZHONGCAO”SHEQUERWENMING,MUQIANYIJINGCHENGWEIKUAPINLEIDEGOUWUTUIJIANPINGTAI,YANRANGOUWUBANBENDE“”。GENJUGONGKAISHUJU,XIAOHONGSHUDEYONGHUQUNTIZHONG,NVXINGYONGHUZHANJULE66%,NVXINGGENGYUANYIXIANGHUFENXIANGGOUWUJINGYAN;YONGHUJIZHONGZAIYIXIANCHENGSHI,CHAOGUO50%DEYONGHUNIANLINGZAI30DAO39SUIZHIJIAN,CHAOGUO20%DEYONGHUNIANLINGZAI20DAO29SUIZHIJIAN。LINGYIFANGMIAN,NVXINGYESHIJIAOYUCHANPINDEZHUYAOXIAOFEIRENQUN,XIAOHONGSHUDEYONGHUQUNTIYUHUDONGMOSHIRANGXIAOHONGSHUZAIJIAOYUCHANPINDETUIGUANGZHONGJUYOUTIANRANDE“XINRENYOUSHI”——LAJIACHANGYIBANDEQINJINGAN、GERENSHIYONGTIYANDEZHENSHIGAN、CENGJINGCHANGSHIGUOSUOTUIJIANCHANPINSUOJILEIDEXINRENGAN。

  MUQIANGUANCHAXIALAI,XIAOHONGSHUSHANGCHULESHAOSHUJIGOUWAI,SHANGWEIYOUDALIANGJIAOYUJIGOUGUANGGAOYUNZUODEJIXIANG。QIEXIANYOUDEJIAOYUGUANGGAOTOUFANGXINGSHI,LEISIGUOWANGGONGZHONGHAORUANWENZHIRU,DANXIANGJIAOZHIXIANEIRONGBIJIAOYUANSHI、CUCAO,YOUXIEXIAOHONGSHUDAVSHENZHIZHIJIEBANYUNWEIXINSHANGDETONGLEINEIRONG,ZAIJIEWEIXIEZIJIDEGANSHOUHUOZHEFANGYIDUANZIJIHAIZIXUEXIDESHIPIN。SUIRANNEIRONGZHENGTIZHILIANGBINGBUGAO,DANLIUYANQUESHULIANGBUSHAO。

  JUMOUK12ZAIXIANJIAOYUQIYETOUFANGJINGLIBIAOSHI,TAMENCENGZAIXIAOHONGSHUSHANGZUOGUOLEISINEIRONGDERUANWENHEZUO,SHIYONGTOUFANGFEIJIN1000DUOYUAN,TUIGUANGDANJIA400DUOYUANDEKECHENG,DAILAISHIJIGEFUFEIYONGHU。XIANGBIDONGZHESHUWANYUANDEWEIXINRUANWEN,XIAOHONGSHUDEQUDAOXINGJIABIFEICHANGGAO。RUGUONENGDUIXIAOHONGSHUDEYONGHUYOUGENGDUOFENXI,JINXINGYOUZHENDUIXINGDEFANGANDINGZHI,TISHENGTOUFANGNEIRONGZHILIANG,TEBIESHIZHENSHIXING,HUOXUXIAOHONGSHUWEILAICHENGWEIJIAOYUCHANPINYINLIUDEYOUZHIQUDAO。

  DANXUYAOGUANZHUDESHI,XIAOHONGSHUJINQINEISHANGXIANPINPAIHEZUORENPINGTAI,XIWANGDATONGPINPAIFANG、MCNYUKOLDESHANGYEPINPAIHEZUOLIANTIAO,BINGYUBENYUEFABU《PINPAIHEZUORENPINGTAISHENGJISHUOMING》,DUIKOLJIEGUANGGAODEZIGEJINXINGLEYANGEXIANDING。TONGSHI,JINLAIBUFENMEITIPUGUANGXIAOHONGSHUSHANGDE“XUJIAZHONGCAOXINGWEI”,YIDINGCHENGDUSHANGRANGJIDUYILAIGAOZHILIANGUGCDEXIAOHONGSHUMIANLINYONGHUXINRENWEIJI,SHIDEXIAOHONGSHUKAISHIZHONGQUANDAJIXUJIAGUANGGAOSHUADAN。YISHANGJUCUOHUOJIANGYINGXIANGJIAOYUCHANPINZAIXIAOHONGSHUDEYINGXIAOYINLIUFANGSHI。

精选十码期期准  4. JIAOYUCHANPINZHIBODAIHUODEKENENG?

  SUIZHEXINPINGTAIDECHUXIAN,XINDEWANFAYIZHIZAIBEITANSUOZHONG。JINYILIANGNIAN,ZHIBODIANSHANGRIJIANHONGHUO,TAOBAO、、DENGDIANSHANGPINGTAIJUNKAISHEZHIBO。ZHIBODE“DAIHUO”SHUXINGTUCHU,QIZHONG,2018NIANTAOBAOZHIBOPINGTAIDAIHUOCHAO1000YIYUAN,TONGBIZENGSUJIN400%,CHUANGZAOLEYIGEQUANXINDEQIANYIJIZENGLIANGSHICHANG。DANRUHEYONGZHIBODIANSHANGCUJINJIAOYUCHANPINDEXIAOSHOU,MUQIANHAIZAITAOLUNJIEDUAN。

  ZAIGEZHONGTAOLUNZHONG,MUQIANZUIWEIKEXINGDESHEXIANGSHISHIWULEIJIAOYUCHANPINDEZHIBOXIAOSHOU,LIRUHUIBEN。TONGGUOZHIBOJIANGJIEHUIBEN,WEIRAOHUIBENGENHAIZIDUIHUA,ZHANXIANCHANGJING,YINDAOGOUMAIHUIBEN。MOUJIAOYUJIGOUZISHENYONGHUYUNYINGJIANYI,“HUOXUHAIKEYICHANGSHIZHIBOXIAOSHOUDANCIKA,BINGDASHOUYILIANGJIEZAIXIANSHITINGKE,HAIZISHIYONGZHIHOU,RANGJIAZHANGJUEDINGSHIFOUGOUMAI”。

精选十码期期准  WEILAI,ZAIXIANJIAOYUDELIULIANGHUOQUFANGSHI,HUOXUHUIJIEZHUGENGDUOPINGTAI,HUOXUYONGGENGCHUANGXINDEWANFA。ZAIGUOJINIAN,YONGHUSHEJIAOXIGUANHEJUJIFANGSHIHUOXUFASHENGJUDADEBIANHUA,HUITOUZAIKANWOMENJINTIANSHIYONGDEFANGFA,YIJINGGUOSHILE。DANSHI,YOUYIDIANWOMENXIANGXINSHIYONGYUANBUBIANDE:YONGHUZAINAER,WOMENJIUZAINAER“WACHIZI”。

  “WUYI”LVYOUXIAOFEIWANGJIGANGGANGJIESHU,YONGHUWEIQUANANLIKUXIANSHI,ZAIXIANLVYOU(OTA)CHENGWEIXIAOFEITOUSU“ZHONGZAIQU”,DINGPIAO、CHUXING、JIUDIANZHUSU、LVYOUJINGDIANXIAOFEIDEGEHUANJIEDOUCUNYOUZHUDUOMAONI。QIZHONG,TONGCHENGLVYOU、YILONG、TUNIU、XIECHENG、FEIZHU、QUNAER、MAFENGWO、ZOUZHEQIAOLVXING、LIANLIANZHOUBIANYOU、SHIJIEBANGLVXING、XIALVQINZIYOU、QILVYOU、XIAOZHUDUANZUDENGPINGTAIYONGHUTOUSUJIAODUO。WENTIJIZHONGBIAOXIANWEISHOUQUGAOETUIPIAOFEI、DINGDANWUFAXIAOFEI、XIADANHOUNANYUYUE、TUIGAIQIANZAOJU、HUOBUDUIBAN、TEJIASHANGPINJUJUETUIKUANDENG。WEICI,DIANZISHANGWUXIAOFEIJIUFENDIAOJIEPINGTAIJINXING,TONGGUOKUAIPINGFABU、GUNDONGPUGUANG、ZHUANTIJUJIAO、MIJIBOBAO、MEITILIANDONG、FALVYUANZHU,GUANZHUZAIXIANLVYOUPINGTAIDEXIAOFEIQUANYIBAOZHANG。RUGUONINZAIXIAOFEIZHONGYUDAOOTAPINGTAI(ZAIXIANLVYOU)DEGELEIWENTI,HUANYINGXIANGWOMENFALAIQIUZHU。